BA (Hons) Marketing Management

Marketing is a fascinating area and an essential aspect of every business offering numerous possibilities for a creative career. The ΒA (Hons) Marketing Management provides students with a solid background in the subject area, covering the entire range of Marketing activity and preparing them for a successful career in the Marketing Department of any modern business.
By attending a mixture of theoretical and applied modules, students are able to combine knowledge with the necessary experience and succeed in being highly competitive in the job market. Teaching is based on a combination of modern interactive methods, such as guest speeches and seminars delivered by top Marketing professionals, case studies from the Greek and international markets, as well as business simulations. The programme is designed in such a way to familiarize students with Marketing Management which opens up many more career avenues.

The BA (Hons) Marketing Management programme offers the necessary skills to those who wish to advance professionally in the Marketing and Communications sectors. Graduates of the programme can:
- Pursue a career as Marketing executives in private companies or organizations or the public sector in areas such as the following:
- Digital Marketing,
- Advertising,
- Public Relations,
- Market Research,
- Brand Management,
- Sales
- Work as freelancers, creating and developing their own business.
- Continue their studies at postgraduate level in Greece and abroad.