BA (Hons) Business Management (Marketing)

Admission Requirements
This course is ideal for you, if you are a high school graduate of any discipline with the necessary English language skills, who aspires to build a career in Marketing or start your own company.

The minimum English language requirement for the bilingual course (Greek and English) is equivalent to IELTS 4.5 (B1) and for the English-taught course is equivalent to IELTS 6.0 (B2). If you do not possess an official English language certificate, you can sit the College’s internal placement test.

Moreover, you’ll be asked to submit a reference letter from a tutor, and you’ll be called for an academic interview with the programme leader.

If you are a holder of an IEK/ HND diploma or a University or College student in a relevant discipline, you may be granted exception in terms of academic years required to complete the course as your prior academic credentials will be recognized.

Application & Enrolment
We use a rolling admissions policy, so we accept applications throughout the calendar year until all available places are filled. Since this is one of the most popular courses at Mediterranean College, we urge you to submit your application in time.

We also offer multiple fee payment methods, individual payment plans and bursaries based on academic, athletic and socio-economic criteria.

Contact us today and find out more about this course and the available bursaries and funding opportunities. Our admissions advisors will provide you with all necessary information and will guide you through the application and enrolment process.

The Mediterranean College Business School is one of the first Business Schools to be established in Greece (1977) and the first to offer an MBA, back in 1989. The BA (Hons) Business Management (Marketing) has been designed by the University of Derby, a TOP10 UK University for Marketing studies, according to the Guardian University Guide, 2020.

This is the only bilingual programme in Greece certified by the UK CMI (Chartered Management Institute), which ensures that you’ll develop the knowledge and skills that employers seek. In addition, you become a CMI affiliate member, with access to the Institute’s electronic resources, and you also earn the CMI Level 5 Diploma in Management & Leadership.

The programme is also accredited by the UK Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. The course content, through the CIM Graduate Gateway, ensures that you obtain the necessary marketing qualifications required in the market place. The CIM Certificate in Professional Marketing is a highly sought-after qualification and the programme enables you to be exempt from a wide range of exams required by the Institute.

What you will study
A marketing know-how, combined with high-level management skills, will prepare you for an exceptional future career. This course will reinforce your attributes, confidence and creativity, which will enable you to design optimum marketing strategies and assist organisations to adopt a customer-focused approach.

You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills required to design communication strategies to clearly communicate the brand’s vision to the potential market audiences, using online and offline marketing tools across different platforms. You will also be taught innovative marketing tools, such as “market sensing”, a new approach in market research.

Why choose this course

• The degree is awarded by the No1 Ranked UK University in Greece and TOP10 in the UK.
• It is the only CMI accredited programme, offering the CMI Level 5 Diploma in Management & Leadership.
• It is accredited by the Chartered Institute of Marketing (CIM), providing exemption at certification exams of the Institute.
• You can change pathway in the 2nd year of your studies: Management, Finance or Shipping.
• You can participate in a student exchange week with the University of Derby.
• You are taught applied content in sought-after areas: international business development, entrepreneurship, digital & social media.
• You get familiar with all business functions, through our business simulation lab and the SimVenture awarded software
• You undertake a live consultancy project in one of our industry partners.
• You become a bilingual marketing executive, with exceptional academic and career prospects.

You’ll learn through lectures – some by guest lecturers, seminars, one-to-one or small group tutorials and self-directed study. You’ll take the theories off the page and put them into practice in real-world scenarios. You can test your ideas through business simulations, topical case studies and employer-led projects. A live consultancy project, where you help an employer to improve business performance, will build your research, project management, problem-solving and decision-making skills.

Assessment is mainly via coursework which can take forms such as, essays and report, group project work, research and consultancy projects, presentations, posters, design of digital materials, in-class tests, computer-based assessments.

Career prospects
As a business graduate in Marketing, you can build a career in any business environment or develop your own business in Greece or abroad. You can secure positions in commercial units of:

• Professional services (technology, education, consulting, etc)
• Media & advertising companies
• Retail & other commercial businesses
• Tourism enterprises
• Multinational companies
• Industrial production companies
• Banks & other financial services
• Hospitals & other health services
• Educational organistations
• Non-governmental organisations