Bachelor in Business Communications

A pass mark in your High School Certificate
A good standard of English (IELTS 5.0 or a recognized equivalent).

With the Bachelor of Science (B.S.) program of the American STATE UNIVERSITY OF NEW YORK / Empire State University, with a major in Business Communication and with studies carried out entirely at New York College in Greece, students will be able to:

• Understand the scope and dynamics of Communication, Media, Public Relations, Advertising, and Marketing, as well as legal and ethical issues related to business operation and development.
• Have a basic knowledge of the political, social, legal, regulatory, environmental and technological implications for businesses and organizations, as well as in the pursuit of government policy.
• Apply their knowledge analytically and critically to real-life situations, such as the preparation of a communication analysis and the development of a communication strategy, in order to analyze the internal and external relations of the company, to identify its strengths and weaknesses, to realistically assess the relevant business risks and what changes are needed in its communication strategy.

WHY TO CHOOSE THIS PROGRAM

• Bachelor of Science (B.S.) degree from the American STATE UNIVERSITY OF NEW YORK / Empire State University. A degree from the affiliated American State University of New York, Empire State College.
• The world-renowned STATE UNIVERSITY OF NEW YORK is the largest university in the United States, with 64 campuses and 400,000 students in academic (undergraduate or graduate) programs.
• Since the US have emerged as the post-war leader in business communication, advertising and marketing, it is important and practically useful for students who want to pursue a career in business communication to obtain a degree from an American university.
• Program duration: 4 years, i.e. a full university degree program, which means that graduates can continue their postgraduate studies in the US immediately after graduation, without the need for an intermediate post-graduate bridging program.
• Graduates have a wide range of options for postgraduate studies, e.g. in Business Administration, Journalism, Political Science, etc.

Careers
As a field of study, communications is applied to journalism, business, public relations, marketing, news broadcasting, intercultural communications, education, public administration—and beyond.

• Communication careers allow you to see the world from fresh perspectives and present the world to an audience.
• Print journalists and online journalists, social media specialists, public relations specialists, communication campaigns,  advertisers, copywriters, marketing specialists
• Communication careers are available in any business sector like media, PR/Advertising agencies, business organizations, multinational companies, technology industry,  pharmaceutical industries, shipping companies, food & beverage, telecommunications, etc.