Bachelors:
Marketing & Media

BA (Hons) Communication and Media

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Institute:
New York College
Athens
October 2025
3 years
Bachelor
Full Time, Part Time
English

DESCRIPTION

Media shapes our understanding and experience of the world, making skilled communicators vital across all sectors. The BA (Hons) in Communication and Media by the University of Bolton- Greater Manchester, offers a dynamic and interdisciplinary program designed to explore media’s potential to positively impact individuals and society.

In the initial years, students gain foundational knowledge and skills across diverse subjects in communication and media. As they progress, they can specialize in one of the following areas:

Journalism and New Media
Public Relations and Advertising
Join us to become a proficient communicator and make a significant impact in any industry.

The program has been approved by the UNIVERSITY OF BOLTON, UK and is in the final stage of formal licensing procedures by the relevant authorities

Curriculum
Level 3 (Year 0)

  • Academic Language and Skills 1&2
  • Evolution of Mass Media
  • Fundamentals of Human Communication
  • Foundations of Public Relations
  • Foundations of Journalism

Level 4 (Year 1)

  • Media and Communication Theory
  • Media History
  • Professional and Academic Skills Development
  • Social Psychology of Communication
  • Sociology of Communication
  • Information Technology and Digital Skills

Level 5 (Year 2)

Modules for all students:

  • Media Economics and Management
  • Public Speaking and Presenting
  • Political Communication
  • Advertising
  • Biopsychology

Modules for “Journalism and New Media” specialisation:

  • Journalism

Modules for “Public Relations and Advertising” specialisation:

  • Advertising

Level 6 (Year 3)

Modules for all students:

  • Media Ethics and Law
  • Dissertation / Project
  • Popular Culture in the Digital Era (Option)
  • Digital Storytelling and Content Creation (Option)
  • Work-based learning (Option)

Modules for “Journalism and New Media” specialisation:

  • Digital Journalism (Option)
  • News writing and reporting (Option)
  • Politics, European and International Journalism (Option)

Modules for “Public Relations and Advertising” specialisation:

  • Digital and Social Media Marketing (Option)
  • Organisational and Interpersonal Communication (Option)
  • Crisis communication (Option)

Note: At Level 6 (Year 3), students need to choose three of the available options.

WHY TO CHOOSE THIS PROGRAM

  • Comprehensive Curriculum: Gain a solid foundation in communication and media through diverse subjects, ensuring a well-rounded education.
  • Specialization Options: Tailor your degree with focused expertise in Journalism and New Media or Public Relations and Advertising.
  • Interdisciplinary Approach: Benefit from a program that integrates various disciplines, enhancing your critical thinking and adaptability.
  • Career Versatility: Develop skills that are essential and transferable across all sectors, increasing your employability.
  • Positive Societal Impact: Learn how to leverage media to drive positive change for individuals and communities.

University of Bolton-Greater Manchester
In the 30 best universities in the UK! (Guardian 2024)

The state UNIVERSITY OF BOLTON is located in the Greater Manchester area of England with a history dating back to 1824. According to the Guardian (Best UK Universities 2024 – rankings), το UNIVERSITY OF BOLTON is ranked among the 30 best universities in the UK. Recently, the BBC highlighted the UNIVERSITY OF BOLTON as a model for UK Universities, regarding its operating standards for student safety from the Covid-19 pandemic and the UK Education Secretary Michelle Donelan, from the floor of the House of Commons, referred to the "amazing work the University is doing".

New York College has a franchise agreement under the Greek Ministry of Education legislation and the degree you will receive at the end of your studies is awarded by the University itself.

TUITION FEES
For information regarding student fees please contact the Institute.
CONTACT FORM
Interested? Fill in the contact form and an advisor from the Institute will get in touch with you shortly.
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